Re-engineered Podcast

Re-engineered Technology Radio is a podcast reinventing how we talk about technology. It features compelling conversations about innovation and the people behind the new ideas that impact our lives. Trough its geometric and abstract language, the visual identity aims to communicate the essential message of the brand: re-engineering by bringing different perspectives together and creating something new.

The primary color palette has eight shades to allow for a bright and dynamic visual play that displays energy and optimism. Blue is the predominant tone because of its association with knowledge and intelligence. When combined with the selected yellow shade, it benefits from its sophisticated connotations of optimism and freshness.

The addition of warm and cool hues (and their contrast) help illustrate how ample the Technology theme is, and further demonstrate the dialogue between technology and human experience. These colors allow for a more flexible and dynamic identity and help support the different brand applications, creating a coherent visual environment.

Since every season will cover a specific theme, it was necessary to create distinct color palettes for them. By applying the same color group to the same topic, people can quickly identify what the subject is about,  while also increasing brand awareness.

Social media content reinforces the brand ideology by playing with scroll storytelling and brand colors.